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Currency is the primary medium of exchange in the modern world, having long ago replaced bartering as a means of trading goods and services.Currency is a generally accepted form of payment usually issued by a government and circulated within its jurisdiction. The value of any currency fluctuates constantly in relation to other currencies. Currency is a tangible form of money, which is an intangible system of value . Many countries accept the U.S. dollar for payment, while others peg their currency value directly to the U.S. dollar.
A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities. Businesses can be for-profit entities or non-profit organizations. Business types range from limited liability companies to sole proprietorships, corporations, and partnerships. Some businesses run as small operations in a single industry while others are large operations that spread across many industries around the world.
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Covid-19 pandemic
World’s Most Valuable Brands—which looks at the top 100 companies from fiscal year shows that some of the biggest winners during the ongoing Covid-19 pandemic have been on top since the close of last year. Companies including Amazon, Netflix and PayPal all show substantial gains in brand value since last year’s list, falling in line with trends related to e-commerce, streaming and digital payments.
International marketing
International marketing is the application of marketing principles by industries in one or more than one country. It is possible for companies to conduct business in almost any country around the world, thanks to the advances in international marketing.In simple words, international marketing is trading of goods and services among different countries. The procedure of planning and executing the rates, promotion and distribution of products and services is the same worldwide.

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